Eselt Blog - Tools for eBay sellers

Amazon SEO for Beginners: How to Rank Higher and Sell More

Selling on Amazon is more competitive than ever, with millions of products vying for attention. When shoppers search for an item, Amazon decides which products appear at the top of the search results—and those that rank higher get significantly more visibility and sales. This ranking process is controlled by Amazon’s search algorithm, which determines which products are most relevant to a customer’s search query. This is where Amazon SEO (Search Engine Optimization) comes in. SEO is the process of optimizing your product listings to improve their visibility in Amazon search results. The better your SEO, the higher your product ranks, and the more likely shoppers are to find and buy from you. While SEO may sound complicated, it’s actually a set of strategic steps that help Amazon understand what you’re selling and why it should show your product over competitors.

How to Create Amazon Listing Infographic using AI tools

Infographics play a crucial role in enhancing Amazon product listings by presenting key information in a visually appealing and easy-to-digest format. With the rise of AI-powered design tools, creating high-quality infographics has never been easier. This guide will walk you through the process how to create Amazon listing infographic using AI tools, helping you attract more customers and boost conversions.

Amazon Listing Not Updating? Here’s how to fix this.

If you’ve ever made changes to your Amazon product listing only to find that they aren’t updating, you’re not alone. Many sellers encounter this frustrating issue, where updates to product titles, descriptions, images, or pricing simply don’t reflect on the live listing. In some cases, the changes appear in Seller Central but fail to show up on Amazon’s front end and the Amazon listing not updating. Other times, updates seem to be accepted initially, only to be reverted shortly afterward.

This can be especially problematic when you need to correct incorrect information, update compliance details, or optimize your listing for better conversions. Understanding why your Amazon listing isn’t updating and knowing the right steps to fix it can save you time and prevent lost sales. This guide will walk you through the seven most effective solutions to resolve this issue and ensure your listing updates go through smoothly.

Create images for Amazon Listings – a “how to” guide

When selling on Amazon, high-quality images play a crucial role in attracting customers and increasing conversions. Properly optimized images not only make your product stand out but also ensure compliance with Amazon’s requirements. This guide covers everything you need to know about creating and managing images for your Amazon listings.

How to Add Variations to an Amazon Listing

Selling on Amazon offers many opportunities to reach customers worldwide. One of the most effective ways to maximize your sales potential is by adding variations to your existing listings. Variations allow you to showcase multiple related products under a single listing, making it easier for customers to find what they need while improving your product visibility. In this guide, we will explain step-by-step how to add variations to an Amazon listing and how Eselt’s Amazon listing tool simplifies the process.

Managing Amazon GPSR with Eselt’s Amazon lister

Understanding Amazon GPSR and Its Impact on Amazon Sellers

The General Product Safety Regulation (GPSR, or Amazon GPSR) has taken effect on December 13, 2024, bringing significant changes for all non-food consumer products sold within the European Union. This regulation introduces stricter safety requirements, affecting online marketplaces such as Amazon, which will be obligated to enforce compliance among sellers. In practical terms, sellers must ensure that their product listings contain mandatory safety warnings, correct manufacturer details, traceability information, and all required labeling. Without this information, products risk being delisted, accounts could face restrictions, and sellers may struggle with compliance-related penalties.

Best Tools AI for Amazon Listings: How AI Can Help You Optimize Your Business

Artificial Intelligence (AI) is transforming the way Amazon sellers manage their businesses. From keyword research to listing optimization, pricing strategies, and PPC automation, AI tools provide data-driven insights and automation to improve sales and efficiency. Below, we explore the best tools in AI for Amazon Listings for Amazon sellers and how they can help optimize various aspects of an Amazon business.

How to Measure External Traffic to Amazon Listings

Driving external traffic to your Amazon listings can be a powerful way to boost visibility, increase conversions, and improve organic rankings. Amazon’s algorithm rewards sales velocity, so generating external traffic can help push your listings higher in search results. However, tracking the performance of off-Amazon traffic is challenging since Amazon does not provide detailed analytics for all traffic sources. Understanding which traffic sources convert best allows you to optimize your marketing spend and improve ROI. This guide will explore the best methods to measure external traffic to Amazon listing effectively. We’ll use Amazon’s built-in tools and third-party solutions. By implementing these strategies, you can gain valuable insights into your campaigns. You can also refine your approach to drive even more sales. Let’s talk about how can we measure external traffic to Amazon listing.

10 Strategies to Increase Off-Amazon Traffic to promote Amazon Listings

Why Off-Amazon Traffic Matters

Selling on Amazon is highly competitive, and relying solely on Amazon PPC can be expensive. Increasing external traffic to your Amazon listing not only boosts sales but also enhances your organic ranking in Amazon search results. By diversifying your traffic sources, you can gain more control over customer acquisition and reduce dependency on Amazon’s paid advertising. In this comprehensive guide, we’ll explore 10 proven strategies to increase off-Amazon traffic to promote Amazon listing, complete with examples, pro tips, and actionable insights.

Amazon and E-Commerce Trends in Europe 2025 edition

Overview of European E-Commerce trends for 2025

The European e-commerce sector is experiencing continued growth and transformation, with platforms like Amazon and eBay leading the charge. In 2024, the total e-commerce turnover in Europe increased by 3%, reaching €887 billion. This growth and E-commerce trends in Europe 2025 are fueled by increasing internet penetration, consumer demand for convenience, and digitalization across industries. The proliferation of mobile devices and faster internet speeds has further enabled the shift towards online shopping, making digital commerce a fundamental part of the European economy. Cross-border trade is also a key driver, as consumers look beyond national markets for competitive pricing and product availability, especially for niche and luxury products.