Selling on Amazon is competitive. To succeed, sellers need the right tools. From optimizing ads to managing listings and tracking competitors, the right software can make a difference.
This guide highlights five essential tools for Amazon sellers in 2025: Acosbot, Eselt Amazon Listing Tool, Helium 10, Keepa, and Sellerboard. We’ll explore their key features, pricing, and how they can help your Amazon business thrive.
Top 5 Amazon tools? But why use them anyway?
Managing an Amazon business involves tasks like product research, pricing, advertising, inventory tracking, and competitor analysis. Without the right tools, these tasks can be time-consuming and inefficient.
Amazon seller tools offer automation, insights, and strategic recommendations to help businesses make informed decisions. They can assist in reducing advertising costs, identifying profitable products, and optimizing listings, ultimately streamlining operations and enhancing profitability.
Key benefits of using Amazon seller tools include:
- Time Savings: Automating repetitive tasks allows sellers to focus on scaling their business.
- Data-Driven Decisions: Analytics and reports provide actionable insights to improve performance.
- Competitive Advantage: Monitoring competitors helps sellers adjust their strategies to stay ahead.
- Improved Profitability: Optimized ads, pricing strategies, and listings lead to higher conversions and reduced costs.
For sellers aiming to optimize their business, here are five essential Amazon seller tools that can make a significant impact. These tools are among the best Amazon listing software in 2025 that every seller should consider.
1. Acosbot – AI-Powered Amazon PPC Optimization
Acosbot is an AI-driven Amazon PPC optimization tool designed to help sellers reduce advertising costs and improve campaign efficiency. By automating bid adjustments and optimizing keyword strategies, Acosbot ensures that sellers get the best possible return on their ad spend (RoAS). The tool continuously analyzes campaign data and makes real-time adjustments to maximize conversions while lowering Advertising Cost of Sales (ACOS).
Key Features
AI-Powered Bid Optimization
Automatically adjusts bids based on performance data.
Automated Campaign Management
Simplifies campaign setup and management.
Negative Keyword Detection
Identifies and excludes irrelevant keywords.
Competitor Analysis
Monitors competitor strategies for better positioning.
Detailed Performance Reports
Provides insights into campaign effectiveness.
Integration with Amazon Ads API
Seamless integration for enhanced functionality.
Multi-Account Management
Manage multiple seller accounts from a single dashboard.
Custom Alerts & Notifications
Stay informed with tailored alerts.
Use Cases
Acosbot is ideal for sellers looking to automate their Amazon PPC campaigns, reduce ACOS, and maximize profitability without extensive manual intervention.
Pricing
Acosbot offers a tiered pricing model based on monthly ad spend:
- Starter: €49/month for ad spend up to €5,000.
- Advanced: €99/month for ad spend up to €10,000.
- Professional: €199/month for ad spend up to €100,000.
A free 1-month trial is available with no credit card required.
2. Eselt Amazon Listing Tool – Seamless Amazon Listing Management
Eselt Amazon Listing Tool is a robust listing tool that allows sellers to bulk upload and manage their product listings across multiple marketplaces, including Amazon and eBay.
Key Features
Bulk Product Uploads
Easily upload large batches of product listings at once, saving time and effort.
Cross-Platform Synchronization
Automatically sync product data across Amazon, eBay, and other connected marketplaces.
Automated Inventory Management
Keep stock levels up to date across all platforms to avoid overselling or stockouts.
SEO Optimization for Listings
Improve visibility with built-in SEO tools for titles, descriptions, and keywords.
Order Processing Automation
Automatically process incoming orders and integrate with shipping or logistics systems.
Multi-User Access
Assign different roles and permissions to team members for efficient workflow.
Custom Product Templates
Create and reuse listing templates tailored to your product categories or branding.
Use Cases
Eselt Amazon Listing Tool is ideal for multi-channel sellers who need to sync and manage their inventory efficiently.
Pricing
Eselt offers subscription-based pricing, with plans tailored to:
- The number of product listings
- The number of connected marketplaces
Custom plans are available depending on the size and needs of your business.
3. Helium 10 – All-in-One Amazon Seller Suite
Helium 10 is a comprehensive toolkit for Amazon sellers, covering everything from product research to keyword optimization and competitor analysis.
Key Features
Product Research (Black Box)
Tool zur Produktforschung, der profitable Produkte basierend auf Marktdaten und Wettbewerbsanalyse findet.
Keyword Research (Cerebro & Magnet)
Werkzeuge zur Keyword-Recherche, die die Analyse der Konkurrenz und die Optimierung eigener Angebote ermöglichen.
Listing Optimization (Scribbles & Frankenstein)
Tools zur Optimierung von Angeboten, die beim Erstellen effektiver Titel und Beschreibungen helfen.
Competitor Analysis & Market Tracking
Tool zur Überwachung der Strategien von Wettbewerbern und Markttrends zur besseren Positionierung.
Refund Management
System zur effizienten Verwaltung von Rücksendungen und Rückerstattungen.
Inventory Management & Alerts
Tool zur Bestandsverwaltung und Benachrichtigung bei niedrigen Lagerbeständen.
Profitability Analytics
Tool zur Analyse der Rentabilität, das bei der Preis- und Kostenoptimierung hilft.
Ad Manager Integration
Integration der Amazon-Werbeplattform zur Verwaltung von Kampagnen direkt im Tool.
Use Cases
Helium 10 is excellent for private label sellers, FBA businesses, and resellers looking for in-depth analytics and optimization tools.
Pricing
Pricing ranges from a free plan to enterprise-level plans starting at $39/month.
4. Keepa – Price Tracking and Market Analytics
Keepa is a price tracking tool that provides historical pricing data, sales rank trends, and competitor insights. It helps Amazon sellers monitor price fluctuations, track seasonal trends, and make data-driven pricing decisions.
Key Features
Historical Price Tracking
Ein Tool zur Verfolgung historischer Preistrends, das es ermöglicht, Preisveränderungen im Laufe der Zeit zu analysieren.
Sales Rank Trends & Data Analysis
Ein Tool, das Verkaufsrangkursverläufe verfolgt und detaillierte Datenanalysen zur Verkaufsleistung bietet.
Price Drop & Stock Change Alerts
Ein System, das Benachrichtigungen sendet, wenn Preise sinken oder sich der Lagerbestand eines Produkts ändert.
Competitor Monitoring
Ein Tool zur Überwachung der Preisgestaltung, Verkaufsstrategien und Bestände der Wettbewerber.
Browser Extension
Eine Erweiterung für den Webbrowser, die schnellen Zugriff auf Preisinformationen und Marktanalysen bietet.
Buy Box Tracking
Ein Tool, das den Status und die Verfügbarkeit der Buy Box für ein Produkt überwacht.
Use Cases
Keepa is perfect for retail arbitrage sellers, private label businesses, and wholesale distributors who need accurate pricing and trend analysis.
Pricing
Keepa offers a free browser extension with basic features and a premium subscription at approximately €19/month for advanced analytics.
5. Sellerboard – Profit analytics & PPC optimizer for Amazon sellers
Sellerboard is a profit analytics suite for Amazon sellers that brings real-time P&L to SKU level, including all hidden costs such as FBA fees, refunds, promos, ads, and storage. Beyond analytics, it bundles practical tools like a PPC optimizer, FBA reimbursements for lost/damaged stock, listing change alerts, and lightweight inventory features—so you can spot margin leaks early and scale decisions without spreadsheets.
Key Features
Real-time P&L at SKU level.
See true profitability by product, marketplace, and period, updated continuously.
Full cost breakdown.
Includes FBA fees, promos, refunds, advertising, storage, and other hidden costs so margins are accurate.
PPC optimizer.
Identifies wasted spend, suggests bid/keyword actions, and helps improve ROAS while protecting top performers.
FBA reimbursements.
Detects lost or damaged stock and streamlines reimbursement claims to recover missed revenue.
Listing change alerts.
Notifies you of hijacks or accidental edits so you can react before sales or ranking are affected.
Multi-marketplace coverage.
Works across Amazon regions to consolidate reporting for international sellers.
Custom dashboards & alerts.
Tailor KPIs and set automated notifications for anomalies, thresholds, or trends.
Use Cases
- Brands and FBA sellers who need a trustworthy, up-to-date view of profitability.
- Teams looking to trim ad waste, recover FBA losses, and keep listings stable.
- Operators replacing spreadsheet reporting with actionable dashboards.
Pricing
Plans start at $15/month, with tiers depending on usage and features.
Conclusion
Navigating the complexities of selling on Amazon requires the right tools to stay ahead of the competition. Each of these five tools—Acosbot, Eselt Amazon Listing Tool, Helium 10, Keepa, and Sellerboard—serves a unique purpose, from PPC optimization to listing management, competitor tracking, and product research. Whether you’re an experienced seller or just starting out, leveraging these solutions can help improve efficiency, optimize profits, and scale your Amazon business. By integrating the best Amazon tools in 2025 into your workflow, you can make data-driven decisions, save time, and gain a competitive edge in the ever-evolving eCommerce landscape.