Selling on Amazon can be highly competitive, and to succeed, sellers need to leverage the best tools available. From optimizing advertising campaigns to streamlining listings and tracking competitor pricing, the right software can make all the difference. In this guide, we’ll explore five of the most useful tools for Amazon sellers: Acosbot, Eselt Amazon Listing Tool, Helium 10, Keepa, and Jungle Scout. We’ll dive into their key features, pricing, and use cases, offering an in-depth look at how they can help Amazon businesses thrive. If you’re looking for the best Amazon tools in 2025, this guide will provide the essential insights you need.
Top 5 Amazon tools? But why use them anyway?
Managing an Amazon business involves multiple tasks, including product research, pricing optimization, ad campaign management, inventory tracking, and competitor analysis. Without the right tools, handling these aspects manually can be time-consuming and inefficient.
Amazon seller tools provide automation, insights, and strategic recommendations to help businesses make informed decisions. Whether it’s reducing advertising costs, identifying profitable products, or optimizing listings, these tools streamline operations and enhance profitability.
Some key benefits of using Amazon seller tools include:
- Time Savings: Automating repetitive tasks allows sellers to focus on scaling their business.
- Data-Driven Decisions: Analytics and reports provide actionable insights to improve performance.
- Competitive Advantage: Monitoring competitors helps sellers adjust their strategies to stay ahead.
- Improved Profitability: Optimized ads, pricing strategies, and listings lead to higher conversions and reduced costs.
For sellers looking to optimize their business, here are five essential Amazon seller tools that can make a significant impact. These tools are among the best Amazon tools in 2025 that every seller should consider.
1. Acosbot – AI-Powered Amazon PPC Optimization

Overview
Acosbot is an AI-driven Amazon PPC optimization tool designed to help sellers reduce advertising costs and improve campaign efficiency. By automating bid adjustments and optimizing keyword strategies, Acosbot ensures that sellers get the best possible return on their ad spend (RoAS). The tool continuously analyzes campaign data and makes real-time adjustments to maximize conversions while lowering Advertising Cost of Sales (ACOS).
Key Features
- AI-Powered Bid Optimization
- Automated Campaign Management
- Negative Keyword Detection
- Competitor Analysis
- Detailed Performance Reports
- Integration with Amazon Ads API
- Multi-Account Management
- Custom Alerts & Notifications
Use Cases
Acosbot is ideal for sellers looking to automate their Amazon PPC campaigns, reduce ACOS, and maximize profitability without extensive manual intervention.
Pricing
Acosbot offers a tiered pricing model based on ad spend, ranging from a free trial to premium plans for high-volume sellers.
2. Eselt Amazon Listing Tool – Seamless Amazon Listing Management

Overview
Eselt Amazon Listing Tool is a robust listing tool that allows sellers to bulk upload and manage their product listings across multiple marketplaces, including Amazon and eBay.
Key Features
- Bulk Product Uploads
- Cross-Platform Synchronization
- Automated Inventory Management
- SEO Optimization for Listings
- Order Processing Automation
- Multi-User Access
- Custom Product Templates
Use Cases
Eselt Amazon Listing Tool is ideal for multi-channel sellers who need to sync and manage their inventory efficiently.
Pricing
Subscription-based pricing with plans tailored to the number of listings and marketplaces.
3. Helium 10 – All-in-One Amazon Seller Suite

Overview
Helium 10 is a comprehensive toolkit for Amazon sellers, covering everything from product research to keyword optimization and competitor analysis.
Key Features
- Product Research (Black Box)
- Keyword Research (Cerebro & Magnet)
- Listing Optimization (Scribbles & Frankenstein)
- Competitor Analysis & Market Tracking
- Refund Management
- Inventory Management & Alerts
- Profitability Analytics
- Ad Manager Integration
Use Cases
Helium 10 is excellent for private label sellers, FBA businesses, and resellers looking for in-depth analytics and optimization tools.
Pricing
Pricing ranges from a free plan to enterprise-level plans starting at $39/month.
4. Keepa – Price Tracking and Market Analytics

Overview
Keepa is a price tracking tool that provides historical pricing data, sales rank trends, and competitor insights. It helps Amazon sellers monitor price fluctuations, track seasonal trends, and make data-driven pricing decisions.
Key Features
- Historical Price Tracking
- Sales Rank Trends & Data Analysis
- Price Drop & Stock Change Alerts
- Competitor Monitoring
- Browser Extension
- Buy Box Tracking
Use Cases
Keepa is perfect for retail arbitrage sellers, private label businesses, and wholesale distributors who need accurate pricing and trend analysis.
Pricing
Keepa offers a free browser extension with basic features and a premium subscription at approximately €19/month for advanced analytics.
5. Jungle Scout – Comprehensive Product Research Tool

Overview
Jungle Scout is one of the leading product research tools for Amazon sellers, helping them identify profitable products, track trends, and validate ideas before launching a product.
Key Features
- Product Database
- Sales Analytics
- Supplier Database
- Keyword Scout
- Inventory Management
Use Cases
Jungle Scout is ideal for private label sellers and arbitrage resellers looking to find trending, high-margin products with low competition.
Pricing
Jungle Scout offers plans starting at $29/month for basic research and higher-tier plans for more advanced analytics.
Conclusion
Navigating the complexities of selling on Amazon requires the right tools to stay ahead of the competition. Each of these five tools—Acosbot, Eselt Amazon Listing Tool, Helium 10, Keepa, and Jungle Scout—serves a unique purpose, from PPC optimization to listing management, competitor tracking, and product research. Whether you’re an experienced seller or just starting out, leveraging these solutions can help improve efficiency, optimize profits, and scale your Amazon business. By integrating the best Amazon tools in 2025 into your workflow, you can make data-driven decisions, save time, and gain a competitive edge in the ever-evolving eCommerce landscape.