How to set up Price Sync in Eselt

Price Sync allows you to automatically synchronize prices from your base shop to connected marketplaces.

In this guide, we use WooCommerce as the base shop and eBay as the marketplace example. The setup works in the same way for other connected marketplaces such as Amazon, Kaufland and OTTO.

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How to set up Order Sync in Eselt

Order Sync allows you to transfer marketplace orders to your connected shop system. This makes it easier to manage orders in one place.

In this guide, we use eBay and WooCommerce as an example. The setup works in the same way for other connected marketplaces. Only the marketplace column you select is different.

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How to set up Inventory Sync in Eselt

Inventory Sync allows you to keep stock quantities up to date between your shop system and connected marketplaces.

In this guide, we use WooCommerce as the shop system and Amazon as the marketplace example. The same setup process also applies to other marketplaces such as eBay, Kaufland and OTTO.

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New in Eselt: Automatically fill in EAN codes for product variants

If you sell products under your own brand and have your own EAN codes, Eselt can now help you fill EANs for product variants much faster.

Instead of copying every EAN manually into each variant, you can add your own EAN code pool once. Eselt will then take the codes from this pool and assign them to selected variants automatically.

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What Is an SKU and Why Should You Use It?

If you sell online, you have probably seen the field called SKU in your shop system, on eBay, Amazon or in a listing tool. At first, it may look like just another technical field you can skip.

But in practice, SKU is one of those small things that can save you a lot of time later.

SKU stands for Stock Keeping Unit. In simple words, it is your own internal product code. You create it yourself and use it to identify products in your warehouse, shop system, marketplace listings, orders and reports.

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Custom Tax Rate in Eselt – How to Import eBay Orders Correctly into WooCommerce

Many sellers importing eBay orders into WooCommerce encounter issues with missing or incorrect tax rates. This is especially common in markets where eBay automatically applies GST/VAT, but does not pass it through the API in a format WooCommerce can interpret.

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How to Move Your eBay Listings from InkFrog to Eselt (Step‑by‑Step Migration Guide)

With InkFrog shutting down in 2026, many sellers are now looking for a smooth way to keep their eBay workflow running. If you’re affected by the change, our guide on InkFrog shutting down explains what’s happening and what to expect. Here, we focus on the practical part – how to migrate your eBay listings to Eselt without losing sales history, watchers or ranking. Eselt makes the move easy: it pulls in your active listings, lets you choose what to import and updates your existing listings directly on eBay, so nothing gets relisted. If you want a safe and straightforward way to migrate eBay listings, this guide walks you through the whole process step by step.

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Sell on OTTO.de: How to Set Up the Eselt Integration

Selling on OTTO.de is becoming increasingly attractive for many merchants. With the new OTTO integration in Eselt, you can manage your products centrally and list them on OTTO.de without any additional effort. This guide walks you through each step so you can set up the connection and start selling on OTTO.de successfully.

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Amazon GPSR Compliance: Where and How to Enter Your Required Product Data

Since December 2024, Amazon requires full compliance with the General Product Safety Regulation (GPSR). Yet many sellers still don’t know where to enter their Amazon GPSR data — and are surprised when Amazon continues to open cases or mark products as non‑compliant.

The reason is simple: Amazon requires GPSR information in two different places.

This guide explains exactly where to enter your data so your products are recognized as fully GPSR‑compliant.

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Amazon Channel Settings

Connecting your Amazon account to Eselt is designed to be simple. There are no hidden menus or complicated configuration steps. Most features work by switching a setting from Off to On, and Eselt handles the rest in the background. The Amazon Channel Settings include three main areas: Connection, Inventory, and Order.

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