GARAN Label 2026: What Marketplace Sellers Need to Know
From 27 September 2026, new EU requirements will apply to how the legal guarantee of conformity and commercial guarantees of durability are presented to consumers.
The most important question first: Does this affect you?
Yes – the new requirements generally affect traders selling goods to consumers in the EU. They are not limited to specific product categories such as electronics or household appliances.
Important: Not every product automatically needs a GARAN Label. The label only becomes relevant when a producer offers a qualifying commercial guarantee of durability.
You already have products in your Shopify store and want to start selling them on Amazon?
You don’t need to create every product again manually.
With Eselt, you can transfer your existing Shopify product data to Amazon and use the information you already created in your Shopify store as the foundation for your Amazon listings.
The CSV import allows you to add multiple products to Eselt without creating each product manually. This is especially useful when your product data is already stored in another shop system, marketplace, inventory management system or spreadsheet.
At the moment, Eselt supports two CSV formats:
JTL CSV
Eselt CSV
If your file uses one of these formats, you can upload it directly and start importing your products.
If you sell products on eBay and ship them to the United States, there is an important change you should know about.
From July 8, 2026, the U.S. Consumer Product Safety Commission, called CPSC, requires electronic compliance documents for some products imported into the USA.
This does not affect every product. But it can be important if you sell products such as children’s items, toys, apparel or other regulated consumer products.
eBay start time scheduling is a new feature in Eselt. It lets you choose when your eBay listing should go live.
This means you do not have to publish a listing right away. You can prepare it in Eselt, check everything, and then choose a start time. eBay will start the listing later at the time you selected.
With Price Sync in Eselt, you can manage your prices centrally and define individual pricing rules for each sales channel.
For example:
eBay +5 % Amazon +1 € OTTO -10 %
When you change the price in your online shop, Eselt automatically calculates the prices for your connected sales channels based on the rules you have defined.
1. Activate Price Sync for a sales channel
Go to “My Products”. Above the product list, you can see the current status of Inventory Sync, Order Sync and Price Sync for each connected sales channel.
For the sales channel you want to use, click “Off” in the “Price Sync” row.
SCREENSHOT 1 – My Products / Price Sync
In the “Price Sync for eBay” window, switch the toggle to “On” and click “Save”.
SCREENSHOT 2 – Activate Price Sync
Price Sync is now activated for this sales channel.
You can now define how Eselt should calculate the prices. There are two options:
Set price rules for multiple products at once
Set a price rule for an individual product
2. Set price rules for multiple products with Bulk Edit
If you want to use the same price rule for several products, you can edit them together.
First select the products you want to edit and then click “Bulk Edit”.
In the “Bulk edit selected products” window, choose:
the sales channel, for example eBay
the “Price sync rules” parameter
Then click “Continue”.
SCREENSHOT 3 – Bulk Edit / Select price rules
You can now define the price rule for all selected products.
Your connected online shop, for example Shopify, is used as the price source.
Under “Adjustment to online shop price”, you can define how the sales price should be calculated.
For example:
Percent (%) → 5
This increases the price on the selected sales channel by 5% compared with the price in your online shop.
You can also define a rounding method and a preferred price ending.
SCREENSHOT 4 – Edit price rules
Then click “Save for X products”.
The rule will be applied to all selected products.
3. Set a price rule for an individual product
If you want to define an individual price rule for a specific product, open the product and go to the “Prices” tab.
Above the price table, you will find “Set up automatic price sync”.
SCREENSHOT 5 – Product / Prices
Click it to open the automatic Price Sync settings.
Here you can see all available sales channels and the rules currently assigned to them.
If no rule has been set for a channel yet, you will see:
“No rule. Uses the prices in the table.”
Click “Set rule” for the sales channel you want to configure.
SCREENSHOT 6 – Automatic Price Sync
You can then define an individual price rule for this product.
SCREENSHOT 7 – Set up a price rule
Bulk Edit or an individual price rule?
If many products should use the same pricing strategy, “Bulk Edit” is the fastest option.
If a specific product requires its own calculation, you can define the rule directly in the product under “Prices”.
Keep prices up to date automatically
Once Price Sync is set up, you no longer need to maintain prices separately for each sales channel.
You change the price in your online shop. Eselt applies the saved price rules and automatically updates the prices on your connected sales channels.
This allows you to use different margins and pricing strategies for eBay, Amazon, Kaufland or OTTO while still managing your prices centrally.
Order Sync allows you to transfer marketplace orders to your connected shop system. This makes it easier to manage orders in one place.
In this guide, we use eBay and WooCommerce as an example. The setup works in the same way for other connected marketplaces. Only the marketplace column you select is different.
Inventory Sync allows you to keep stock quantities up to date between your shop system and connected marketplaces.
In this guide, we use WooCommerce as the shop system and Amazon as the marketplace example. The same setup process also applies to other marketplaces such as eBay, Kaufland and OTTO.
If you sell products under your own brand and have your own EAN codes, Eselt can now help you fill EANs for product variants much faster.
Instead of copying every EAN manually into each variant, you can add your own EAN code pool once. Eselt will then take the codes from this pool and assign them to selected variants automatically.
If you sell online, you have probably seen the field called SKU in your shop system, on eBay, Amazon or in a listing tool. At first, it may look like just another technical field you can skip.
But in practice, SKU is one of those small things that can save you a lot of time later.
SKU stands for Stock Keeping Unit. In simple words, it is your own internal product code. You create it yourself and use it to identify products in your warehouse, shop system, marketplace listings, orders and reports.
